What is inbound marketing?
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Rather than relying on traditional, interruption-based advertising techniques, it focuses on nurturing relationships through helpful and relevant content. This consumer-centric approach allows businesses to build credibility and foster trust with their audience, setting the stage for a […]
Is my digital marketing agency any good?
Picking a digital marketing agency is not a straightforward decision. There are so many factors to consider, not least of which is the amount of choice in the market. And that market is not limited to the country in which you are based. Digital marketing can be delivered from anywhere to anyone and whilst it […]
7 simple ways to get more people talking about your business
As SEOs, we are always looking for ways to deliver a competitive advantage for our clients. One of the biggest areas we have been able to deliver for a number of our clients is in the local SEO space. Whilst local SEO has been important for some time now, the proliferation of Google Business Profile […]
Influencer marketing – time to join the party?
Way back in 2016, we wrote a post about influencer marketing. At the time, we were talking about where it was time to join the party and incorporate influencer marketing into your own digital marketing strategy. Jump forward six years, and we find ourselves still talking about influencer marketing and whether brands should join the […]
How SEO can benefit the travel industry post-pandemic
As we prepare for the first summer since 2019/20 here in New Zealand when our borders will once again be open to international travellers, now is the time for businesses within the travel, tourism, and hospitality sector to launch a final push to get bums on seats, people jumping off ledges and out of planes, […]
Content marketing mistakes to avoid
Content marketing is an integral part of most digital marketing strategies today. Whilst the old adage “content is king” has been used to death, content is certainly an important aspect of your digital marketing efforts. If you are struggling to make headway with the tactics you are deploying, there may be a few common mistakes […]
Keyword research using social media platforms
When it comes to keyword research, most of us will turn to tried and trusted tools and methods. Google’s Keyword Planner, SEMrush, Moz, Ahrefs, Answer The Public, and Google Search Console are all great ways of discovering the best keywords to optimise your content for. Add this with SERP research – looking at auto-suggest keywords, […]
Should influencer marketing be part of your social media strategy?
Influencer marketing is one of the tactics many businesses around the world have successfully deployed to build brand awareness and ultimately drive sales and revenue. Influencer marketing has become one of the buzzwords in the digital marketing space and whilst it has been an extremely successful tactic for many businesses, is it the right tactic […]
How to use social media strategically in 2022
It’s rare to find a business today that is not using at least one social media platform to try and promote their business. With the majority of the world’s population on some form of social media platform, it’s easy to see why social media has become such an integral part of many businesses’ marketing activity, […]
What is advocacy marketing?
The goal of any marketing strategy is to acquire new customers that will be passionate about your products or services. Customers that, once they discover your brand, come back time after time, talk about your brand online and rush to tell their friends about your products or services. This type of loyal customer is known […]