Google SEO Trends and Ranking Volatility Insights: Week in Review (September 24 – September 30 2025)
Google SEO Trends and Ranking Volatility Insights: Week in Review (September 24 – September 30 2025) Introduction In an ever-evolving digital landscape, understanding SEO trends and ranking volatility is crucial for maintaining visibility. This week presented notable shifts that can significantly impact how businesses approach their online strategies. Key Changes & What They Mean The […]
Google Ads, SEO, and AI Mode Updates: Week in Review (September 22 – September 28 2025)
Introduction This week’s updates in Google Ads, SEO, and AI Mode have significant implications for digital marketing strategies. A blend of algorithm tweaks, new features, and spam measures shape the landscape for businesses seeking to enhance their online presence. Understanding these changes is crucial for optimising content strategies and improving engagement. Key Changes & What […]
Google AI Mode Updates and Search Quality Raters Guidelines: Week in Review (September 8 – 14 2025)
Introduction This week, notable updates emerged in Google’s AI mode and search quality raters guidelines, crucial for understanding evolving SEO practices. For businesses aiming to maintain visibility, these changes present both challenges and opportunities in optimising for quality and relevance. Key Changes & What They Mean The guidelines were updated to emphasise the importance of […]
Google AI Mode and SEO Updates in Search Engine Optimisation : Week in Review (August 31 – September 6 2025)
Google AI Mode and SEO Updates in Search Engine Optimisation : Week in Review (August 31 – September 6 2025) Introduction This week has seen significant developments in the realm of search engine optimisation, primarily driven by advancements in Google’s AI capabilities. As businesses adapt to these changes, it’s essential to understand their implications for […]
Google Spam Update and Crawl Rate Decline: Week in Review (22–28 August 2025)
Weekly Industry Roundup Navigating the Shifting Sands of SEO and AI 30 October 5 November 2023 As the digital landscape evolves at breakneck speed staying abreast of the latest trends in SEO and AI is paramount for professionals in the field This week has seen notable announcements from tech giants insightful experiments and key shifts […]
Relatability – The First Step Towards Great Storytelling
Storytelling is, without doubt, the most natural and compelling method of communication human beings have ever created. From the dawn of time, we’ve been telling stories in a variety of different ways. Literature, art, music, photography, film – nearly every medium and genre has utilised storytelling techniques as they’ve developed over time. One of the […]
Successful SEO means putting the user first
We have already looked at the changing landscape of SEO and provided some tips on how to ensure you don’t get left behind, however perhaps the biggest shift we have seen is the move towards ensuring the user is at the centre of your long-term SEO strategy. For some traditional SEOs, this is a daunting […]
Keyword research – critical to any SEO strategy
In the last blog post, we looked at the importance of good content when planning any SEO strategy. Critical to any search engine optimisation strategy and the first thing you should do is carry out keyword research. It is impossible to build an SEO strategy without knowing what keywords you are going to target. The […]