Relatability – The First Step Towards Great Storytelling
Storytelling is, without doubt, the most natural and compelling method of communication human beings have ever created. From the dawn of time, we’ve been telling stories in a variety of different ways. Literature, art, music, photography, film – nearly every medium and genre has utilised storytelling techniques as they’ve developed over time. One of the […]
Successful SEO means putting the user first
We have already looked at the changing landscape of SEO and provided some tips on how to ensure you don’t get left behind, however perhaps the biggest shift we have seen is the move towards ensuring the user is at the centre of your long-term SEO strategy. For some traditional SEOs, this is a daunting […]
Keyword research – critical to any SEO strategy
In the last blog post, we looked at the importance of good content when planning any SEO strategy. Critical to any search engine optimisation strategy and the first thing you should do is carry out keyword research. It is impossible to build an SEO strategy without knowing what keywords you are going to target. The […]