Speeding Up Your Search Ads with Accelerated Mobile Pages (AMP)
We live in a world where consumers want everything here and now, with minimal delays, and no issues… the online space is no exception. Most consumers expect a fast mobile experience. Whether it’s booking a hotel, looking for a restaurant, enquiring about a specific product or searching for the cheapest flight, the key to creating […]
Paid search vs SEO – which should you be focusing on?
A question we often get asked here at Digital Hothouse is where people should be putting their budget – Paid Search or SEO. Although our answer will differ from client to client, the basic response is always the same; paid search will get you traffic in the short term and if you want to keep […]
Keyword research – critical to any SEO strategy
In the last blog post, we looked at the importance of good content when planning any SEO strategy. Critical to any search engine optimisation strategy and the first thing you should do is carry out keyword research. It is impossible to build an SEO strategy without knowing what keywords you are going to target. The […]
Adwords: it’s not marketing spend, it’s a cost of sale.
That’s right – stop thinking of Adwords as part of your marketing spend! Would you stop paying one of your sales team from selling more just so you didn’t pay them more bonus in a given month? Or stop your reseller selling products? Of course you wouldn’t, you’d make sure they just kept generating as […]