Keyword research is changing – are you?
Way back in February 2013, we wrote a blog about the importance of carrying out keyword research and like many agencies, this is part of the service we provide our clients when we conduct SEO audits for them. There has however been a huge shift in the way our keyword research is carried out and […]
When can I expect to see returns on my SEO investment? Setting realistic SEO goals for your boss/client
Last week I read/watched a fascinating Whiteboard Friday by Rand Fishkin, Co-Founder of Moz in which Rand talked about the changing expectations around SEO activity, and what exactly it is people should expect when they engage with an SEO. I would highly recommend taking 8 minutes out of your day to watch the video as […]
Keyword research – critical to any SEO strategy
In the last blog post, we looked at the importance of good content when planning any SEO strategy. Critical to any search engine optimisation strategy and the first thing you should do is carry out keyword research. It is impossible to build an SEO strategy without knowing what keywords you are going to target. The […]
Is it time for Social Media?
There is absolutely no denying the significance of social media, not just in our everyday lives and interactions, but as part of the way we market our own products and services. And engaging properly in social media is something which can bring great benefits to your business, but before you start off on that journey, […]