301 redirects rules have changed – what is the SEO impact?

Officially or unofficially, Google announced last week that the way 3xx redirects are handled by Google has changed. There have been rumblings for a while that it may no longer be seen as a negative thing to have 301 and 302 redirects in place across your site. In the old school SEO playbook, we have […]

Site architecture and the importance of URLs

A massively overlooked area of SEO can be a website’s URL structure and it is always one of the first things we look at here at Digital Hothouse. However there are also some pitfalls to avoid along the way and it is important not to get too hung up on creating the perfect URL, especially […]