Why social media should be a key part of your customer service programme
Customer service is an integral part of every business’s success. The best companies have been doing it well for decades, responding to complaint letters and picking up the phone. Times have changed though. Over the past 4-5 years, the amount of people turning to social media for customer service has grown substantially. The growth has […]
Adwords: it’s not marketing spend, it’s a cost of sale.
That’s right – stop thinking of Adwords as part of your marketing spend! Would you stop paying one of your sales team from selling more just so you didn’t pay them more bonus in a given month? Or stop your reseller selling products? Of course you wouldn’t, you’d make sure they just kept generating as […]