Local SEO – 5 tips to improve your local SEO performance
Let’s not beat around the bush. Local SEO is hard. If you represent a business in a large city and you’re aiming for a Top 3 maps business listing (Snack Pack), then it’s even harder. You can spend many stressful hours tailoring every little aspect of your site, trying to achieve this and lose sanity […]
Optimising you app for Search and the App Stores
If apps are not on your radar as an SEO then you could be missing out on some big opportunities. Even if you or your clients don’t have an app, with more and more apps surfacing in Google’s search results, app indexing is impacting on all areas of SEO activity on mobile and you need […]
Google Possum update joins Penguins and Pandas at the Google Zoo
The dust is finally starting to settle on what has been a turbulent six or seven weeks in the SEO world. If you are a subscriber to AccuRanker’s daily Google status, I’m not sure a day has gone by in the last seven weeks where Google has not been grumpy or furious which basically equates […]
301 redirects rules have changed – what is the SEO impact?
Officially or unofficially, Google announced last week that the way 3xx redirects are handled by Google has changed. There have been rumblings for a while that it may no longer be seen as a negative thing to have 301 and 302 redirects in place across your site. In the old school SEO playbook, we have […]
Paid search vs SEO – which should you be focusing on?
A question we often get asked here at Digital Hothouse is where people should be putting their budget – Paid Search or SEO. Although our answer will differ from client to client, the basic response is always the same; paid search will get you traffic in the short term and if you want to keep […]
What is the future of link building?
There has been a lot said about the value of links in terms of SEO over the past few months with some even going as far to say that link building is dead. Although we agree that the way we carry out link building has changed, we still think there is a lot of value […]
When can I expect to see returns on my SEO investment? Setting realistic SEO goals for your boss/client
Last week I read/watched a fascinating Whiteboard Friday by Rand Fishkin, Co-Founder of Moz in which Rand talked about the changing expectations around SEO activity, and what exactly it is people should expect when they engage with an SEO. I would highly recommend taking 8 minutes out of your day to watch the video as […]
Successful SEO means putting the user first
We have already looked at the changing landscape of SEO and provided some tips on how to ensure you don’t get left behind, however perhaps the biggest shift we have seen is the move towards ensuring the user is at the centre of your long-term SEO strategy. For some traditional SEOs, this is a daunting […]
How SEO has changed
Why is great SEO work expensive and what’s in it for me? Something we often hear from prospective clients and something that SEOBook have looked at in depth in their infographic below. We are proud of the value added we provide for our clients and we hope that you will read more about our services […]
What is semantic structure and how can it benefit your SEO activity?
When writing any copy for the web, it is important that the copy is semantically structured in a way that allows search engines to easily understand how your content is structured, what is important on that page and therefore, how to rank the information on the page. What is semantic structure? Semantic structure relates […]