Tag: SEO

Site architecture and the importance of URLs

A massively overlooked area of SEO can be a website’s URL structure and it is always one of the first things we look at here at Digital Hothouse. However there are also some pitfalls to avoid along the way and it is important not to get too hung up on creating the perfect URL, especially […]

Successful link building

In the last post, we talked about the importance of link building and the various factors that search engines look for when ranking the importance and relevance of a link such as global popularity, topic-relevance, anchor text, domain authority and social media. We are now going to look at how you can start to think […]

Keyword research – critical to any SEO strategy

In the last blog post, we looked at the importance of good content when planning any SEO strategy. Critical to any search engine optimisation strategy and the first thing you should do is carry out keyword research. It is impossible to build an SEO strategy without knowing what keywords you are going to target. The […]

Penguin Update Analysis – are you safe?

Google’s latest algorithm update, Penguin, has had a dramatic effect on many website owners. As with all algorithm changes put out by Google, there are many websites out in the cold with huge drops in traffic but not knowing why. There was 1 key observation across the SEO industry about the websites that were hit […]

How much is Google backing Google+?

For the first time ever (or at least the first time I have seen in 7 years of working in online), Google have dedicated a section of their Search Homepage to something other than search. In trying to prove that if they want it, they generally get it (except in the well publicised failures such […]

Is it time for Social Media?

There is absolutely no denying the significance of social media, not just in our everyday lives and interactions, but as part of the way we market our own products and services. And engaging properly in social media is something which can bring great benefits to your business, but before you start off on that journey, […]