Influencer marketing – time to join the party?
Way back in 2016, we wrote a post about influencer marketing. At the time, we were talking about where it was time to join the party and incorporate influencer marketing into your own digital marketing strategy. Jump forward six years, and we find ourselves still talking about influencer marketing and whether brands should join the […]
Why social media should be a key part of your customer service programme
Customer service is an integral part of every business’s success. The best companies have been doing it well for decades, responding to complaint letters and picking up the phone. Times have changed though. Over the past 4-5 years, the amount of people turning to social media for customer service has grown substantially. The growth has […]
Social Media Updates 2017
The changing pace of social media is unrelenting. Despite working on various social media accounts and managing a plethora of pages, it’s still remarkable how many times you find yourself asking ‘what happened to that feature?’ or ‘what’s this new thing all about?’ Change is definitely a good thing but keeping on top of things […]
Successful SEO means putting the user first
We have already looked at the changing landscape of SEO and provided some tips on how to ensure you don’t get left behind, however perhaps the biggest shift we have seen is the move towards ensuring the user is at the centre of your long-term SEO strategy. For some traditional SEOs, this is a daunting […]
The importance of good links
If you want to improve your search ranking and traffic success, you have got to start thinking about link building. Links are like tunnels, connecting sites and pages together, helping people to navigate the world wide web and find the content that is most relevant to them. Links are like a popularity contest; the more […]
Is it time for Social Media?
There is absolutely no denying the significance of social media, not just in our everyday lives and interactions, but as part of the way we market our own products and services. And engaging properly in social media is something which can bring great benefits to your business, but before you start off on that journey, […]
Knowledge is Power – 7 essential steps to discover whether your website is working or not
Inspired by recently reading Seth Godin’s post on Six Questions for Analysing a Website, I thought we’d share something similar with our friends and clients: a list of the things small and medium businesses need to know about their websites. So often we hear clients, friends, prospects (in fact just about anyone) say that they […]