# Digital Hothouse

> Digital marketing strategies that actually work for you

---


## Pages

- [Link Outreach & Prospecting](https://cms.digitalhothouse.co.uk/seo/link-outreach-prospecting/)
- [SEO Services](https://cms.digitalhothouse.co.uk/seo/seo-services/)
- [Local SEO](https://cms.digitalhothouse.co.uk/seo/local-seo/)
- [Shopify SEO](https://cms.digitalhothouse.co.uk/seo/shopify-seo/)
- [Wordpress SEO](https://cms.digitalhothouse.co.uk/seo/wordpress-seo/)
- [Case Studies](https://cms.digitalhothouse.co.uk/case-studies/)
- [Blog](https://cms.digitalhothouse.co.uk/blog/)
- [Contact Us](https://cms.digitalhothouse.co.uk/contact-us/)
- [SEO](https://cms.digitalhothouse.co.uk/seo/)
- [SEO Auditing](https://cms.digitalhothouse.co.uk/seo/seo-auditing/)
- [Content Marketing](https://cms.digitalhothouse.co.uk/content-marketing/)
- [Google Ads](https://cms.digitalhothouse.co.uk/google-ads/)
- [Design & Development](https://cms.digitalhothouse.co.uk/website-design-development/)
- [Social Media](https://cms.digitalhothouse.co.uk/social-media/)
- [About Us](https://cms.digitalhothouse.co.uk/about-us/)
- [Homepage](https://cms.digitalhothouse.co.uk/)

---


## Posts

- [What to include in your SEO strategy in 2024](https://cms.digitalhothouse.co.uk/blog/what-to-include-in-your-seo-strategy-in-2024/)
- [New Website SEO Checklist - 10 Essential Tasks](https://cms.digitalhothouse.co.uk/blog/new-website-seo-checklist-10-essential-tasks/)
- [10 on-page SEO factors to focus on in 2024](https://cms.digitalhothouse.co.uk/blog/10-on-page-seo-factors-to-focus-on-in-2024/)
- [How SEO can help to build brand awareness](https://cms.digitalhothouse.co.uk/blog/how-seo-can-help-to-build-brand-awareness/)
- [What is inbound marketing?](https://cms.digitalhothouse.co.uk/blog/what-is-inbound-marketing/)
- [How SEO can future-proof your brand](https://cms.digitalhothouse.co.uk/blog/how-seo-can-future-proof-your-brand/)
- [Navigating the Google Algorithm Updates: Staying Ahead of the Game in Search Engine Rankings](https://cms.digitalhothouse.co.uk/blog/navigating-the-google-algorithm-updates-staying-ahead-of-the-game-in-search-engine-rankings/)
- [Why SEO Split Testing is Essential for Success](https://cms.digitalhothouse.co.uk/blog/why-seo-split-testing-is-essential-for-success/)
- [How AI for SEO can help businesses in 2023](https://cms.digitalhothouse.co.uk/blog/how-ai-for-seo-can-help-businesses-in-2023/)
- [Featured Snippets and Zero-Click Searches: How to Optimise for Them in 2023](https://cms.digitalhothouse.co.uk/blog/featured-snippets-and-zero-click-searches-optimisation/)
- [The use of AI for SEO and the changing landscape in 2023 and beyond](https://cms.digitalhothouse.co.uk/blog/the-use-of-ai-for-seo-and-the-changing-landscape-in-2023-and-beyond/)
- [Building your brand in a crowded online space](https://cms.digitalhothouse.co.uk/blog/building-your-brand-in-a-crowded-online-space/)
- [How schema markup can help you rank better](https://cms.digitalhothouse.co.uk/blog/how-schema-markup-can-help-you-rank-better/)
- [Is my digital marketing agency any good?](https://cms.digitalhothouse.co.uk/blog/is-my-digital-marketing-agency-any-good/)
- [Getting new visitors is great. Keeping them is awesome](https://cms.digitalhothouse.co.uk/blog/getting-new-visitors-is-great-keeping-them-is-awesome/)
- [7 simple ways to get more people talking about your business](https://cms.digitalhothouse.co.uk/blog/7-simple-ways-to-get-more-people-talking-about-your-business/)
- [Influencer marketing – time to join the party?](https://cms.digitalhothouse.co.uk/blog/influencer-marketing/)
- [Why & How To Use User Generated Content For Your Shopify Store – 3 Actionable Tips](https://cms.digitalhothouse.co.uk/blog/use-user-generated-content-shopify-store-3-actionable-tips/)
- [What impact will the new Q&A, HowTo and FAQ Schema markup have on the SERPs?](https://cms.digitalhothouse.co.uk/blog/what-impact-will-the-new-qa-howto-and-faq-schema-markup-have-on-the-serps/)
- [2023 guide to keyword research for small businesses](https://cms.digitalhothouse.co.uk/blog/guide-to-keyword-research-for-small-businesses/)
- [Our 5 Favourite SEO Tools and what we use them for](https://cms.digitalhothouse.co.uk/blog/our-5-favourite-seo-tools-and-what-we-use-them-for/)
- [Our go-to guide for improved rankings](https://cms.digitalhothouse.co.uk/blog/our-go-to-guide-for-improved-rankings/)
- [How to structure an SEO strategy](https://cms.digitalhothouse.co.uk/blog/how-to-structure-an-seo-strategy/)
- [Why you should be tracking brand and non-brand performance](https://cms.digitalhothouse.co.uk/blog/why-you-should-be-tracking-brand-and-non-brand-performance/)
- [How to identify outdated content and refresh it](https://cms.digitalhothouse.co.uk/blog/how-to-identify-outdated-content-and-refresh-it/)
- [Why long tail SEO is crucial in 2023](https://cms.digitalhothouse.co.uk/blog/long-tail-seo/)
- [How SEO can benefit the travel industry post-pandemic](https://cms.digitalhothouse.co.uk/blog/how-seo-can-benefit-the-travel-industry-post-pandemic/)
- [Building unique local landing pages is easier than you think](https://cms.digitalhothouse.co.uk/blog/building-unique-local-landing-pages-is-easier-than-you-think/)
- [Don’t stop your content marketing efforts after a sale](https://cms.digitalhothouse.co.uk/blog/dont-stop-your-content-marketing-efforts-after-a-sale/)
- [5 tactics for improving your e-Commerce SEO performance](https://cms.digitalhothouse.co.uk/blog/5-tactics-for-improving-your-e-commerce-seo-performance/)
- [What is domain authority and how do you increase it?](https://cms.digitalhothouse.co.uk/blog/what-is-domain-authority-and-how-do-you-increase-it/)
- [Key metrics when auditing your content](https://cms.digitalhothouse.co.uk/blog/key-metrics-when-auditing-your-content/)
- [How does content freshness impact SEO?](https://cms.digitalhothouse.co.uk/blog/how-does-content-freshness-impact-seo/)
- [Why does an increase in traffic not always lead to an increase in conversions?](https://cms.digitalhothouse.co.uk/blog/why-does-an-increase-in-traffic-not-always-lead-to-an-increase-in-conversions/)
- [Do you need to adapt your content for voice search?](https://cms.digitalhothouse.co.uk/blog/do-you-need-to-adapt-your-content-for-voice-search/)
- [How important is your About Us page?](https://cms.digitalhothouse.co.uk/blog/how-important-is-your-about-us-page/)
- [5 free* link building techniques [and how they can work for your business]](https://cms.digitalhothouse.co.uk/blog/3-free-link-building-techniques-and-how-they-can-work-for-your-business/)
- [Can blog posts ever lead to direct conversions?](https://cms.digitalhothouse.co.uk/blog/can-blog-posts-ever-lead-to-direct-conversions/)
- [How to generate blog ideas using Google Analytics, Search Console, and Trends](https://cms.digitalhothouse.co.uk/blog/how-to-generate-blog-ideas-using-google-analytics-search-console-and-trends/)
- [Why a website redesign could bring you more traffic and conversions](https://cms.digitalhothouse.co.uk/blog/why-a-website-redesign-could-bring-you-more-traffic-and-conversions/)
- [Content marketing mistakes to avoid](https://cms.digitalhothouse.co.uk/blog/content-marketing-mistakes-to-avoid/)
- [Keyword research using social media platforms](https://cms.digitalhothouse.co.uk/blog/keyword-research-using-social-media-platforms/)
- [Should influencer marketing be part of your social media strategy?](https://cms.digitalhothouse.co.uk/blog/should-influencer-marketing-be-part-of-your-social-media-strategy/)
- [3 on-page optimisations to supercharge your content](https://cms.digitalhothouse.co.uk/blog/3-on-page-optimisations-to-supercharge-your-content/)
- [Should Google Discover be part of your SEO Strategy?](https://cms.digitalhothouse.co.uk/blog/should-google-discover-be-part-of-your-seo-strategy/)
- [How to use social media strategically in 2022](https://cms.digitalhothouse.co.uk/blog/how-to-use-social-media-strategically-in-2022/)
- [What is cannibalisation and how do you fix it?](https://cms.digitalhothouse.co.uk/blog/what-is-cannibalisation-and-how-do-you-fix-it/)
- [Customer service is the responsibility of everyone in your business](https://cms.digitalhothouse.co.uk/blog/customer-service-is-the-responsibility-of-everyone/)
- [How can you calculate the ROI of SEO? Use Google Analytics…](https://cms.digitalhothouse.co.uk/blog/how-can-you-calculate-the-roi-of-seo-use-google-analytics/)
- [How to analyse your competitor’s content](https://cms.digitalhothouse.co.uk/blog/how-to-analyse-your-competitors-content/)
- [What is advocacy marketing?](https://cms.digitalhothouse.co.uk/blog/what-is-advocacy-marketing/)
- [Relatability - The First Step Towards Great Storytelling](https://cms.digitalhothouse.co.uk/blog/relatability-storytelling/)
- [How AI is impacting the digital marketing industry](https://cms.digitalhothouse.co.uk/blog/how-ai-is-impacting-the-digital-marketing-industry/)
- [Visual marketing trends to look out for in 2022](https://cms.digitalhothouse.co.uk/blog/visual-marketing-trends-to-look-out-for/)
- [Boost your email open rates with these 7 simple tips](https://cms.digitalhothouse.co.uk/blog/boost-your-email-open-rates-with-these-7-simple-tips/)
- [Who do you optimise for – Google, your customers, or your business?](https://cms.digitalhothouse.co.uk/blog/who-do-you-optimise-for-google-your-customers-or-your-business/)
- [The power of brand – what do customers want from brands?](https://cms.digitalhothouse.co.uk/blog/the-power-of-brand-what-do-customers-want-from-brands/)
- [Does an SEO audit improve website rankings?](https://cms.digitalhothouse.co.uk/blog/does-an-seo-audit-improve-website-rankings/)
- [Pocket Guide to Getting Started in Data Visualisation Using Graphs](https://cms.digitalhothouse.co.uk/blog/pocket-guide-to-getting-started-in-data-visualisation-using-graphs/)
- [5 essential tips for SEO beginners](https://cms.digitalhothouse.co.uk/blog/5-essential-tips-for-seo-beginners/)
- [The best digital marketing tactics for small businesses](https://cms.digitalhothouse.co.uk/blog/the-best-digital-marketing-tactics-for-small-businesses/)
- [How to choose pillar page topics](https://cms.digitalhothouse.co.uk/blog/how-to-choose-pillar-page-topics/)
- [What is Digital PR and how can it help your SEO?](https://cms.digitalhothouse.co.uk/blog/what-is-digital-pr-and-how-can-it-help-your-seo/)
- [What does Contently’s 2021 report tell us about what customers want from their content marketing?](https://cms.digitalhothouse.co.uk/blog/what-does-contentlys-2021-report-tell-us-about-what-customers-want-from-their-content-marketing/)
- [A guide to repurposing content – content marketing tips](https://cms.digitalhothouse.co.uk/blog/a-guide-to-repurposing-content-content-marketing-tips/)
- [Why keyword research should guide your content strategy](https://cms.digitalhothouse.co.uk/blog/why-keyword-research-should-guide-your-content-strategy/)
- [How to use video to stay in touch with customers](https://cms.digitalhothouse.co.uk/blog/how-to-use-video-to-stay-in-touch-with-customers/)
- [How to clean up your SEO – 7 steps to improve your SEO](https://cms.digitalhothouse.co.uk/blog/how-to-clean-up-your-seo-7-steps-to-improve-your-seo/)
- [What does the perfect Facebook and Instagram post look like and when should you post it?](https://cms.digitalhothouse.co.uk/blog/what-does-the-perfect-facebook-and-instagram-post-look-like-and-when-should-you-post-it/)
- [How you can align your brand voice with your SEO strategy](https://cms.digitalhothouse.co.uk/blog/how-you-can-align-your-brand-voice-with-your-seo-strategy/)
- [5 types of highly effective blog posts you should be publishing today](https://cms.digitalhothouse.co.uk/blog/5-types-of-highly-effective-blog-posts-you-should-be-publishing-today/)
- [3 types of content that get more shares, likes, links, and comments](https://cms.digitalhothouse.co.uk/blog/3-types-of-content-that-get-more-shares-likes-links-and-comments/)
- [5 of the biggest digital marketing challenges faced by small businesses](https://cms.digitalhothouse.co.uk/blog/5-of-the-biggest-digital-marketing-challenges-faced-by-small-businesses/)
- [13 digital marketing hacks to make your life easier](https://cms.digitalhothouse.co.uk/blog/13-digital-marketing-hacks-to-make-your-life-easier/)
- [How to improve your internal linking](https://cms.digitalhothouse.co.uk/blog/how-to-improve-your-internal-linking/)
- [Title Tag Best Practices for SEO](https://cms.digitalhothouse.co.uk/blog/title-tag-best-practices-for-seo/)
- [How does Google’s SERP layout affect searcher behaviour?](https://cms.digitalhothouse.co.uk/blog/how-does-googles-serp-layout-affect-searcher-behaviour/)
- [SEO in a post-COVID-19 world – 9 top tips](https://cms.digitalhothouse.co.uk/blog/seo-in-a-post-covid-19-world-9-top-tips/)
- [5 ways to use social proof to increase online sales](https://cms.digitalhothouse.co.uk/blog/5-ways-to-use-social-proof-to-increase-online-sales/)
- [How to personalise your marketing to attract more customers](https://cms.digitalhothouse.co.uk/blog/how-to-personalise-your-marketing-to-attract-more-customers/)
- [9 steps to building a great content strategy](https://cms.digitalhothouse.co.uk/blog/9-steps-to-building-a-great-content-strategy/)
- [How Mobile Has Impacted The Customer Journey](https://cms.digitalhothouse.co.uk/blog/how-mobile-has-impacted-the-customer-journey/)
- [Why paid search is an important part of your digital mix](https://cms.digitalhothouse.co.uk/blog/why-paid-search-is-an-important-part-of-your-digital-mix/)
- [The power of storytelling - why is brand storytelling important?](https://cms.digitalhothouse.co.uk/blog/the-power-of-storytelling/)
- [How to prioritise SEO tasks to maximise ROI](https://cms.digitalhothouse.co.uk/blog/how-to-prioritise-seo-tasks-to-maximise-roi/)
- [How to deliver an excellent customer experience](https://cms.digitalhothouse.co.uk/blog/excellent-customer-experience/)
- [E-A-T – how to build Expertise, Trust and Authority with your content](https://cms.digitalhothouse.co.uk/blog/e-a-t-how-to-build-expertise-trust-and-authority-with-your-content/)
- [What does Google’s change to Nofollow mean for SEOs?](https://cms.digitalhothouse.co.uk/blog/what-does-googles-change-to-nofollow-mean-for-seos/)
- [How automating PageSpeed Insights can save you time and improve your page speed scores](https://cms.digitalhothouse.co.uk/blog/how-automating-pagespeed-insights-can-save-you-time-and-improve-your-page-speed-scores/)
- [Why Technical SEO Audits are important and how to do them](https://cms.digitalhothouse.co.uk/blog/why-technical-seo-audits-are-important/)
- [Google Ads Tips to Make You More Money in 2019](https://cms.digitalhothouse.co.uk/blog/google-ads-tips-to-make-you-more-money-in-2019/)
- [3 Simple, Actionable SEO Tips for SMBs](https://cms.digitalhothouse.co.uk/blog/3-simple-actionable-seo-tips-for-smbs/)
- [3 actionable tips for getting backlinks that you can implement today](https://cms.digitalhothouse.co.uk/blog/3-actionable-tips-for-getting-backlinks-that-you-can-implement-today/)
- [What is the Internet of Things and what does it mean for SEO?](https://cms.digitalhothouse.co.uk/blog/what-is-the-internet-of-things-and-what-does-it-mean-for-seo/)
- [3 types of link-worthy content](https://cms.digitalhothouse.co.uk/blog/3-types-link-worthy-content/)
- [Local SEO – 5 tips to improve your local SEO performance](https://cms.digitalhothouse.co.uk/blog/local-seo-5-tips-improve-local-seo-performance/)
- [How to Write Content that Ranks in 2018](https://cms.digitalhothouse.co.uk/blog/write-content-ranks-2018/)
- [How to Get Featured Snippets for Local Businesses](https://cms.digitalhothouse.co.uk/blog/get-featured-snippets-local-businesses/)
- [Top 4 Essential SEO Techniques You Need To Pay Attention To](https://cms.digitalhothouse.co.uk/blog/top-4-essential-seo-techniques-need-pay-attention/)
- [Local SEO in 2018 – Success Beyond the Snack Pack](https://cms.digitalhothouse.co.uk/blog/local-seo-2018-success-beyond-snack-pack/)
- [The Importance of Social Media Marketing for Brand Image and Sales](https://cms.digitalhothouse.co.uk/blog/importance-of-social-media-brand-image-sales/)

---


## Case Studies

- [NEC](https://cms.digitalhothouse.co.uk/case-study/nec/)
- [Paralympics](https://cms.digitalhothouse.co.uk/case-study/paralympics/)
- [Oyster Bay Wines](https://cms.digitalhothouse.co.uk/case-study/oyster-bay-wines/)
- [Pacific Resort](https://cms.digitalhothouse.co.uk/case-study/pacific-resort/)
- [Postie](https://cms.digitalhothouse.co.uk/case-study/postie/)
- [Smartwater](https://cms.digitalhothouse.co.uk/case-study/smartwater/)
- [Leading NZ Wine Brand](https://cms.digitalhothouse.co.uk/case-study/leading-nz-wine-brand/)
- [Explore New Zealand](https://cms.digitalhothouse.co.uk/case-study/explore-new-zealand/)
- [CPG Hotels](https://cms.digitalhothouse.co.uk/case-study/cpg-hotels/)
- [Southern Discoveries](https://cms.digitalhothouse.co.uk/case-study/southern-discoveries/)
- [Lumino the Dentists](https://cms.digitalhothouse.co.uk/case-study/lumino-the-dentists/)
- [Perfect Home](https://cms.digitalhothouse.co.uk/case-study/perfect-home/)
- [Stuff.co.nz](https://cms.digitalhothouse.co.uk/case-study/stuff/)
- [Makita](https://cms.digitalhothouse.co.uk/case-study/makita/)
- [Fairfax Media](https://cms.digitalhothouse.co.uk/case-study/fairfax-media/)
- [GO Rentals](https://cms.digitalhothouse.co.uk/case-study/go-rentals/)
- [Vomo Island Resort](https://cms.digitalhothouse.co.uk/case-study/vomo-island-resort-fiji/)

---